Integrated Digital Strategy Drives Multi-Million Dollar Results
The Challenge
Maplewave, a leading provider of digital solutions for telco retail, needed to significantly improve their digital marketing performance. Despite having strong products and services, they faced several obstacles:
- Underperforming website with poor conversion rates
- Disconnected marketing technology stack limiting lead tracking
- Ineffective lead generation campaigns failing to reach decision-makers
- Marketing team lacking technical capabilities to manage digital assets
As specialists in telco retail transformation, Maplewave needed a digital presence that matched their technical expertise and could effectively generate qualified leads in a competitive market.
Our Approach
We implemented a comprehensive digital transformation strategy:
- Website Redevelopment
- Rebuilt their website with user-centric architecture and clear conversion paths
- Created dynamic motion graphics to explain complex software solutions simply
- Implemented advanced analytics to track user behaviour and optimise performance
- Conducted Webflow training to empower internal team management
- Marketing Technology Integration
- Integrated HubSpot with all digital touchpoints for end-to-end tracking
- Built sophisticated lead scoring and nurturing workflows
- Developed custom reporting dashboards for marketing performance
- Trained Maplewave's team on effective marketing operations management
- Targeted Lead Generation
- Deployed precision-targeted LinkedIn campaigns to reach telco decision-makers
- Created multiple landing page variants for continuous conversion optimisation
- Implemented A/B testing frameworks to refine messaging effectiveness
- Designed strategic form structures to qualify leads efficiently
Results
The integrated approach delivered exceptional results:
- 65.52% increase in website traffic within six months of launch
- 31 high-quality leads generated in the first few weeks of campaigns
- One campaign-generated lead resulted in a multi-million dollar deal
- Marketing team now empowered with technical skills to maintain digital assets
The Impact
Beyond the immediate metrics, our work fundamentally transformed Maplewave's marketing capability. By integrating their technology stack and empowering their team with new skills, we've created a sustainable digital marketing engine that continues to deliver results.
The multi-million dollar deal generated through our campaigns demonstrates the significant ROI potential of strategic digital marketing for B2B technology companies.
Ready to Transform Your Digital Performance?
If your B2B tech company needs a digital strategy that delivers measurable revenue impact, we can help you build an integrated approach that drives qualified leads.
"With Radial Path's precision campaigns, we were getting an incredible lead flow. We had 31 great leads in just the first few weeks! One of the deals we got through their campaigns led to a multi-million dollar deal. Combined with the support they've given us with the website and integrating marketing ops with HubSpot, we couldn't be happier."
We reimagined Aqua Comms' brand identity to balance heritage with innovation, resulting in 21% more website engagement and unified positioning as "The Future of Subsea."
We transformed TrafficGuard's digital presence, delivering 93% higher organic traffic and 76% more search clicks in just 3 months, helping this ad fraud prevention expert dominate their market.
Ready to transform your marketing?
Book a strategy call with our consultants. We'd love to discuss your marketing challenges, goals and ambitions for the future.
